Measurement & Prediction
Measurement and prediction for the businesses that matter.
This is how revenue arrives: one deal at a time, each a different size. How many deals, and how big, sets how far any quarter can land from plan, and the data to measure it is already on hand. REV turns that into a better way to run the sales plan. Salience turns it into a risk model for earnings, valuation, and operating cash flow, for a single company or a portfolio of them.
Start with REV →Latest
- Oct 12, 2026 Introducing REV: revenue management in the language of sales →
- Aug 18, 2026 New article: Easy as 1, 2, 3, (4) →
- Aug 10, 2026 New article: Quality of Earnings, updated →
- Aug 2, 2026 New article: private equity has scaled past its risk management →
- Jul 24, 2026 New edition of the Salience book is posted →
Products
Two audiences. Two languages. One engine.
REV speaks the language of sales: the plan, the deals, the gap and who owns it. Salience speaks the language of risk: variance, valuation and capital structure. Start with either one; the numbers carry across.
For Sales & Revenue Leaders
REV
Revenue Management · The Language of Sales
For any business where revenue has more than one owner. REV shows what a good, normal and tough year look like for every number in the plan, gives each part of it an owner, and tells a bad month from a real problem while there’s still time to act. No statistics required.
Almost any revenue model
- Subscription & ARR
- Asset management fees
- Transactions & orders
- Contracts & projects
- Usage-based
For Finance Teams & Investors
SALIENCE
Risk Model · The Language of Risk
A risk model for private business that extends REV past the top line. Revenue variance cascades through earnings into valuation and operating cash flow, then across portfolios of companies, for the CFOs, boards and investors who manage firm value and capital structure.
The full cascade
- Revenue REV
- Earnings Quality
- Valuation Firm value
- Cash flow Coverage
- Portfolio Funds & lending
REV · Start Here, Then Six Steps
How REV runs the sales plan, one step at a time.
Salience · Introduction · 3:31
A risk model for private business, in three and a half minutes.
Watch the introductionConsulting
Deep expertise, applied.
Business Growth Strategy
Create strategies that are responsive, reliable, and aligned.
Product Design
Design and structure investment products with rigorous analytical foundations.
Risk Advisory
Implement variance-based frameworks tailored to your business model.