The Book

Salience

A Better Way to Measure & Manage Business Risk

Cover of Salience: A Better Way to Measure & Manage Business Risk ↓ Download PDF

PDF · 14 MB · Free to read and share

Edition
First edition
Released
July 26, 2026
Length
246 pages
Author
Chip Castille

A book-length development of the Salience method — from first principles through the complete risk model. Salience brings risk modeling to any company private or public: it measures where a company’s uncertainty originates and follows it as it amplifies or dampens through revenue, earnings, valuation, and operating cash flow.

This is the full treatment for readers who want to measure and manage business risk in depth — the reasoning behind each measure, the mathematics of the cascade, and the worked examples that turn the model into practice. Whether you allocate capital, run a company, or lend against private value, it develops the method from the ground up rather than assuming it.

The PDF is free to download, read, and pass along. The link below is the current edition. The book is an active project. Check back regularly for revisions and additions.

What’s inside

  • The risk model — measuring where a company’s uncertainty originates
  • The cascade: revenue → earnings → valuation, with explicit moments
  • Portfolio construction, lending, and value creation in depth
  • Worked examples and the full practitioner methodology